Marketing & Activations
Take your next marketing promotion or activation viral with live streaming!
Marketing activities are often split up between online and offline methods with the two often only crossing over when it comes to advertising.
Live streaming is a cost-effective & engaging way of combining these online and offline worlds, by allowing you to reach new and existing customers who wouldn’t otherwise be able to experience an offline activation (like a popup shop, celebrity meet & greet or product launch).
Just like the promotions themselves, there are virtually unlimited options for creatively integrating a live stream in a unique way that maximises your engagement and conversions. Our team of creative production specialists will work with you to craft a streaming experience that reflects your campaign’s goals & creative and delivers real, measurable results.
Opportunities
- Stream your event or conference to your audience around the world via a custom-built, branded streaming portal on your own company domain OR
- Leverage your existing networks by streaming to Facebook Live, YouTube Live, Twitter, Periscope or any other RTMP based medium. Support for a wide variety of platform specific parameters (i.e. stream to various Facebook Groups, Pages, Profiles).
- Maximise your message – stream to multiple platforms at once and reach your audiences wherever they are.
- Incredible flexibility in how you sell or provide access to your stream. Require an opt-in or purchase, provide a link to specific customers or open it up the entire world.
- For exhibitions or wide-area activations, mirror the structure of your experience by splitting access to the stream up into days, sessions, stages or areas of your event floor.
- If you’re running an activation that encourages a purchasing decision, integrate call to actions both in the actual stream and the player page that link directly to your signup, registration or enquiry form.
- Unlimited, highly customisable opportunities for branding, selling, marketing & producing your live stream. Have an idea or want to create something truly unique? Get in touch with us and we’ll make it happen!
When asked how well a Streamlab live stream met their expectations, our client's audience rated us
4.8/5
%
Increase in social engagement
One of our clients live streamed a short Q&A session with an influencer on Facebook and went from an average of 68 engagements per post in the week prior to a massive 3,976 engagements on the live stream post.
These results were completely organic and were taken 1 week after the stream before any paid promotion.
When asked how they rated the video quality of a Streamlab live stream, our client's audience rated us