Case Studies
Social growth & brand awareness with the Magic Moments Foundation’s Youth Leadership events.
Live streaming, video & event production, social streaming
Extra revenue & engagement at The Game Plan conference.
Live streaming, video & event production, custom web portal
Don’t just take our word for it
We have plenty of real reviews from our client’s customers on our Facebook page!
Social Growth & Brand Awareness with the Magic Moments Foundation’s Youth Leadership events
Magic Moments Foundation’s Youth Leadership & Business Summit, 2015 – 2019
The Collaroy Centre, Sydney
Technology
Multi-camera production provided by our team in conjunction with NOX Audiovisual & Goodstory (camera operators) streamed directly to the client’s Facebook page at 720p50 HD (the maximum allowed by Facebook) at four separate bitrates to ensure viewers could watch along regardless of their internet speed.
Creative
Integration of the client’s logos and other visual elements (call to actions, hashtags, event content) as well as a picture in picture to show PowerPoint presentations. Customised holding slides & countdowns for each live stream kept viewers updated with when the event was starting and let them know where they could get more information about the event.
During breaks or when attendees were participating in writing exercises, presenters would speak directly to live stream viewers through an onstage camera, answering questions and providing extra value.
Results
In terms of reach, the Foundation saw an increase in organic reach of almost 6,300%. In the few months in the lead up to the event, the page saw an average of 50 unique post views per day. During the five days and the month that followed, each live post saw an average of 3,200 unique post views, for a total of more than 16,000 unique post views.
In terms of engagement, the Foundation was getting relatively low engagement from their followers on posts in the lead up to the event (23 per post). Across the 5 days of the event, the live posts saw an average of 964 engagements per post, with one of the sessions seeing a huge 3,976 engagements alone.
Feedback
From the quality of the streams to the way they integrated our branding & supported us with marketing to our database and followers on Facebook, we have been able to reach more people than we ever imagined possible with traditional mediums!
We’ve seen a huge increase in interest in our future events purely out of the streams, that continue to be viewed on a regular basis!”
Cory Andrews, Event Manager
Increased revenue & engagement at The Game Plan Conference
The Game Plan, 2016 – 2019
RACV Royal Pines, Gold Coast
Technology
Multi-camera production provided by our team in conjunction with NOX Audiovisual streamed directly to a custom-built portal designed & developed by our in-house team. This portal handled user registration, payment for access and hosted the live stream itself, as well as other event materials like workbooks and speaker presentations.
Streamed at 1080p50 with the full event available within 2 hours for users to watch again. Our platform takes the Full HD live stream and creates multiple versions so that users on varying devices and internet speeds can all watch the event.
Creative
Integration of the client’s logos and other visual elements (call to actions, hashtags, videos, event content) as well as a picture in picture to show PowerPoint presentations. Customised holding slides & countdowns were shown throughout the day which kept viewers updated with what was happening in the room.
During a Q&A session with the keynote speaker, our on-page chat box allowed viewers to get their questions answered directly from the stage.
Results
With the live stream access only released 15 days out from the event itself, our client sold more than 350 tickets to the live stream equaling more than $8,000 of profit, with no extra work or investment from the client.
Furthermore, the client was able to reach these 350 people and share with them content and learnings that they otherwise would not have been able to experience.
Feedback
“Every year our events get bigger and bigger and as a result, so do our live streams. For the past 3 years, we have had an incredible experience with Streamlab.
Everything from the planning to the execution onsite has been flawless. Having our team members from around the world be able to experience our events has completely changed our business.”
Linda Evenden, Team Spirit
When asked how well a Streamlab live stream met their expectations, our client’s audience rated us
4.8/5
%
Increase in social engagement
One of our clients live streamed a short Q&A session with an influencer on Facebook and went from an average of 68 engagements per post in the week prior to a massive 3,976 engagements on the live stream post.
These results were completely organic and were taken 1 week after the stream BEFORE any paid promotion.
When asked how they rated the video quality of a Streamlab live stream, our client’s audience rated us